Results:
And here’s how it played out:
| What Happened | Numbers We’re Proud Of |
|---|---|
| Total Views | 3.2 million+ |
| Total Likes | 93K+ |
| Engagement | 9% (exceptionally high) |
| Platform | YouTube (primary focus) |
From beauty vloggers to comedy reels, the message spread: Toothsi fits into your lifestyle, not the other way around. And the results showed it engagement went through the roof, and comment sections were filled with questions, interest, and trust.
About The Brand:
Toothsi is reshaping how people approach dental care in India. With at-home clear aligner treatments and tech-driven smile makeovers, they’ve made what used to be a clinical, intimidating experience feel modern, accessible, and even exciting. But breaking old-school perceptions around orthodontics? That takes more than just a great product it takes smart, relatable storytelling.
Campaign Overview:
Our job was to bring the "Toothsi smile" to life online.
We partnered with influencers across lifestyle, beauty, fitness, and everyday humor to build narratives that showed real people using Toothsi. Not in a sterile clinic but in their bedrooms, during work calls, or before date nights. Real moments, real smiles, real change.
Key Target:
The campaign focused on:
- Demystifying dental aligners and making them feel approachable
- Reaching urban Gen Z and millennial audiences who care about aesthetics but avoid clinics
- Highlighting the comfort and convenience of at-home treatments
-
Encouraging sign-ups through creator-led credibility
Content Theme:
Our creators leaned into:
- "Before & after" smile journeys told in vlog or reel formats
- Relatable dental fears turned into confident self-care decisions
- Day-in-the-life content where aligners blended into normal routines
- A balance of humor, beauty, and emotional growth because changing your smile is a big deal!
We made sure each creator’s content felt true to them, not overly branded. That’s what made it resonate.
Challenges Faced:
- Breaking dental stereotypes: Aligners were still new to many. We had to simplify the science without dumbing it down.
- Building trust in a medical product: Viewers needed to believe Toothsi wasn’t just cosmetic it was professional, safe, and certified.
- Standing out in wellness content: Everyone’s doing beauty and health. We had to make smiles trend.
Key Insight:
People don’t just want a better smile they want to feel seen, heard, and understood.
By letting creators lead the story in their own voice, we didn’t just promote a treatment-we normalized it. The content didn’t scream “dental care.” It whispered, “Hey, this might be for you too.”
That’s the kind of shift that drives real adoption and a whole lot of confident selfies.
Campaign Showcase: